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Cohen revealed a nude portrait on Instagram and encouraged his followers to receive regular skin checks.
May 17, 2023
By: Charlie Sternberg
Associate Editor
In honor of National Skin Cancer Awareness Month, EltaMD (a Colgate-Palmolive brand) has partnered with entertainment host Andy Cohen (a skin cancer survivor) to #GetNaked for a good cause, encouraging his Instagram followers to follow suit (or lack thereof) and receive regular skin checks with their dermatologists for skin cancer prevention. Today, Cohen revealed a nude portrait on his Instagram wearing nothing but EltaMD, including the brand’s newest launch: UV AOX Mist. The team even enlisted photographer Spencer Tunick, who captured Cohen’s iconic nude photo from decades ago. For every tag in the comments of Cohen’s post over the next 30 days, EltaMD will donate one bottle of sunscreen to the Melanoma Research Foundation up to $100K value.
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